The background and why we are needed

After 20 years in the clothing industry and 6 years of house renovations, I realised that the choice of work clothes for women was next to nothing. Having the skills and experience, as well as the ability needed to produce high quality work clothes for women, I felt confident starting up Operose. Woman should be able to carry out their professions on the same conditions as their male colleagues and my vision is to be part of this process by providing high functional and well-fitted workwear especially designed for women.

Operose is most exciting thing I've ever taken on, and I’m also so thankful for all the amazing people I have met through the work here. It takes a lot of courage and passion to change the current norms that hold lots of women back in various industries, but many with me want to see a change. 

/Johanna Söderström, CEO and founder of Operose